Choosing an affiliate marketing platform usually involves input from marketing, ecommerce, partnerships, and procurement teams. This affiliate marketing platform vendor evaluation template gives reviewers a shared structure for documenting vendor details, scoring core capabilities, and capturing the context behind each recommendation.
The form is designed around the questions teams typically ask during software evaluation. Alongside reviewer and vendor contact details, it covers areas such as tracking accuracy and reliability, supported tracking methods, cookie window options, and multi-touch attribution so you can compare vendors on the capabilities that affect reporting and partner performance.
Using a standardized evaluation form makes reviews easier to compare across multiple vendors and evaluation dates. It also helps reduce subjective decision-making by prompting teams to record the same criteria each time, which is especially useful when several stakeholders are involved in a platform selection process.
