Google Forms and Fomr are both free with unlimited responses.
Google Forms limits visual customization to a header image and theme color; Fomr includes 1,700+ fonts, custom colors, logos, backgrounds, and layout control for free.
Google Forms shows the Google look on every form; Fomr forms can match a brand and, on Pro at $24/month, run on a custom domain.
Google Forms is the simpler pick for quick internal surveys; Fomr is the stronger pick for customer-facing forms.
Google Forms is a free form builder included with Google Workspace. It’s simple, reliable, and works well for quick surveys and internal data collection. Fomr is a visual form builder with a drag-and-drop editor and a focus on design. Both tools are free. The difference is in what you can do with the form’s appearance and how your brand shows up.
Google Forms have a recognizable look that says 'internal survey.' Fomr lets you set your own fonts, colors, backgrounds, and logo so forms match your brand.
A visual editor with layout control
Google Forms uses a list-based editor with no layout options. Fomr's drag-and-drop canvas lets you place fields anywhere, group elements, and design the layout you want.
No Google account required
Your respondents don't need a Google account to fill out Fomr forms. And you don't need Google Workspace to build them.
The Google Forms trade-off
Google Forms is free, fast, and reliable. If you need a quick internal poll or a survey that feeds into Google Sheets, it’s hard to argue with. But every Google Form looks like a Google Form. Built-in fonts, a theme color, and a header image are the extent of the customization. There’s no dedicated logo placement, no custom domains, and no way to remove Google branding.
For internal use, that’s fine. For customer-facing forms, event registrations, or anything where your brand matters, Google Forms starts to feel limiting. That’s the gap Fomr fills: the same simplicity, but with real design control.
Is Google Forms free? Pricing and account requirements
Yes. Anyone with a Google account can create Google Forms for personal use without buying Google Workspace. Workspace is a broader business subscription, not a required Forms upgrade. It adds organizational capabilities alongside other Google apps.
Option
Cost
What you are paying for
Google Forms with a personal account
$0
Core form creation and response collection
Google Forms within Workspace
Included in the Workspace subscription
Business account administration and the wider suite
Fomr Free
$0
Unlimited forms, responses, and team members; 100 MB shared storage
Fomr Pro
$24/month
Custom domains, branding removal, and 10 GB shared storage
Google Forms does not sell a standalone upgrade for removing its branding or hosting the form on your own domain. File uploads also depend on Google Drive storage and account requirements.
What would a 500-response feedback form cost?
A simple feedback form can run free on either Google Forms or Fomr. There is no subscription saving to claim for that use case. Choose based on your workflow: Google Forms fits teams working in Google Sheets, while Fomr offers more visual layout control. If your requirement is a hosted form on your own domain without the provider badge, Fomr Pro includes that for $24/month, before applicable taxes.
Google Forms uses a straightforward list-based editor. You add questions one after another, choose a question type from a dropdown, and configure options in a sidebar. It’s fast for simple forms but gives you little control over layout or visual presentation. All forms end up looking similar.
Fomr’s editor is a visual canvas. You drag form fields onto the page, position them where you want, and see the final result in real time. You can group related fields, add text blocks, insert dividers, and adjust spacing. The editor supports multi-page navigation for longer forms.
The biggest difference: Google Forms decides the layout for you. Fomr lets you decide.
Fomr vs Google Forms: logic and calculations
Google Forms can send respondents to a different section based on an answer and can score quizzes with point values, but it has no calculated fields. Fomr’s free plan includes conditional logic that shows or hides individual questions and pages, makes questions required or optional, and skips pages that don’t apply. Its calculated values work out totals, prices, and scores with formulas and show the result in the form.
Sending people to different endings or redirecting them after they submit is part of Fomr Pro. Google Forms ends with a confirmation message.
Which one is right for you?
Choose Fomr if you want to...
Build professional, branded forms for free
Use a visual drag-and-drop editor with instant preview
Customize fonts, colors, backgrounds, and logos
Share forms without requiring respondents to have a Google account
Use custom domains and remove branding ($24/mo)
Build multi-page forms with flexible layouts
Calculate totals, prices, and scores, not just quiz points
Choose Google Forms if you want to...
Create quick internal surveys with minimal setup
Work entirely inside Google Workspace
Stay within the Google Workspace ecosystem
Google Forms and Fomr: common questions
Is Fomr better than Google Forms?
They serve different purposes. Google Forms is reliable and fast for internal surveys, especially when you want responses flowing straight into Google Sheets. But it gives you almost no control over how the form looks, and every form is visibly branded as Google. Fomr is built for cases where appearance matters: customer-facing forms, branded registrations, feedback forms on your website. Google Sheets workflows are available now; see the setup guide.
Can I customize the design of forms more than Google Forms allows?
Google Forms gives you four font options, a theme color, and a header image. That's about it. Every Google Form ends up looking like a Google Form. With Fomr, you pick from over 1,700 fonts, set your own color palette, add background images from Unsplash, and control spacing and layout. It's a different level of customization, and it's all included in the free plan.
Can I remove branding from my forms like I can't with Google Forms?
Google Forms always shows Google branding. Fomr's free plan shows a small "Powered by Fomr" badge, which can be removed on the Pro plan ($24/month). You can also use custom domains on Pro to share forms from your own URL.
Can I move my forms from Google Forms to Fomr?
Google Forms doesn't provide a portable export format, so there's no automated way to import them. Since most Google Forms are fairly short (a handful of questions), rebuilding them manually is usually the fastest path. The one thing you'll lose is the direct Google Sheets connection, but you can export Fomr responses to CSV and import them into Sheets whenever you need.
Is Fomr free to use?
Yes, Fomr has a free plan that includes unlimited forms, unlimited responses, unlimited team members, 25+ form components, conditional logic, calculated values, design customization, email notifications, and more. The Pro plan adds features like custom domains, removal of Fomr branding, SEO controls, multiple endings, and redirects on completion.