A customer loyalty program redesign stakeholder interview form gives you a consistent way to collect feedback before making changes to your rewards strategy. Instead of relying on scattered notes or informal conversations, you can compare responses across departments and see where opinions align or differ on the current program.
This template is built for interviews with marketing, sales, customer service, customer experience, program managers, and leadership. It covers role context, familiarity with the existing program, what is working well, the biggest frustrations, how easy the program is to understand, and which reward types feel most valuable, including points, cashback, free products, exclusive access, tiered benefits, and experiential rewards.
It also helps you explore the harder redesign questions that shape a sustainable loyalty program. You can gather input on how generous rewards should be, which non-purchase actions should earn rewards, and what feels fair from both the customer and business perspective, making the results useful for research, prioritization, and decision-making.
