How form builder pricing works
Most form builders use a tiered pricing model based on monthly response limits, the number of forms you can create, and which features are unlocked. Free plans typically come with branding watermarks and lower limits. As your needs grow, you move to higher tiers — and costs can escalate quickly, especially with tools like Typeform where 100 responses already requires a $28/month plan.
Pricing breakdown by provider
Fomr
Fomr offers unlimited forms and unlimited responses on the free plan — no caps, no tricks. The Pro plan at $17/month ($14.17 billed annually) adds custom domains, logo upload, branding removal, and SEO controls. There are no per-response charges at any tier.
Typeform
Typeform is the most expensive option. The Basic plan ($28/month annually) gives you just 100 responses per month — that's $0.28 per response. Removing branding requires the Plus plan ($56/month), and analytics requires Business ($91/month). Custom domains are Enterprise-only with custom pricing.
Jotform
Jotform's free Starter plan is limited to 5 forms and 100 submissions per month. Paid plans range from $34/month (Bronze, 25 forms, 1,000 submissions) to $99/month (Gold, 100 forms, 10,000 submissions) when billed annually. Custom domains and multi-user support require an Enterprise plan.
Fillout
Fillout's free plan includes 1,000 responses per month with unlimited forms and seats. Branding removal starts at the Pro tier ($40/month annually). Their Business plan ($75/month annually) adds unlimited responses, custom domains, and analytics. Pricing sits between Tally and Typeform.
Tally
Tally stands out with unlimited forms and unlimited submissions on the free plan. The Pro plan ($24/month annually) adds branding removal, custom domains, custom CSS, and analytics. There is no Business or Enterprise tier — Pro is the only paid option.
What to consider when choosing
- Response limits — Some tools charge based on monthly responses. If you expect growth, check what happens when you exceed the cap.
- Form limits — Jotform caps forms at 5 on the free plan. Most others offer unlimited forms.
- Branding — Removing "Made with [Tool]" branding typically requires a paid plan. Costs range from $17/month (Fomr) to $56/month (Typeform).
- Custom domains — Publishing forms on your own domain is a premium feature everywhere. Fomr Pro ($17/month) and Tally Pro ($24/month) are the most affordable options.
- Annual vs. monthly billing — Most tools offer 15-30% discounts for annual billing. Factor this into your comparison.