Coaching Client Readiness Questionnaire Template

A pre-call questionnaire for business and leadership coaches that asks prospects about their stage, challenges, goals, commitment, budget, and preferred coaching style, so you can tell who is ready to start.

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Discovery calls take time, and not every prospect is ready to commit to coaching. This questionnaire helps business, executive, and leadership coaches learn where someone stands before the first conversation: what stage they are at, which challenge is most pressing, and how clear their goals are.

After the basics, the form asks about readiness in practical terms. Prospects rate how clear they are on their goals for the next six to twelve months and how committed they are to making changes, say how much time they can give each week, and flag what might get in the way. Questions about investment, preferred coaching style, and how they will measure success help you judge fit and prepare a relevant proposal.

Two questions adapt to earlier answers. People who have worked with a coach or consultant before are asked what that experience was like, and anyone open to investing in coaching is asked which monthly range feels realistic. Those who are not ready to invest yet skip the budget question, which keeps the form respectful for early-stage prospects.

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Frequently asked questions

What does a coaching readiness questionnaire tell me?

It shows whether a prospect has clear goals, enough time, a realistic budget, and genuine commitment to change. Those factors say more about how an engagement will go than enthusiasm on a first call. You can use the answers to decide who to book, who to nurture, and who to refer elsewhere.

When does the budget question appear?

Prospects who say they have a budget, want to understand the return first, or might invest depending on cost are asked which monthly range feels realistic. Anyone who answers not right now skips it.

Why ask about past coaching experience?

People who have worked with a coach before often have firm expectations, good or bad. The follow-up about that experience appears only for those who answer yes, and it helps you avoid repeating what did not work for them.

Can I use this for life or wellness coaching?

Yes, with a few edits. Replace the business stage options with life stages or focus areas, and adjust the challenge list to match your niche. The commitment, time, obstacles, and budget questions work for almost any coaching practice.

How should I follow up after someone submits?

Review the answers before scheduling, then refer to them on the call so the prospect feels heard. Strong-fit prospects can be invited to book directly, while those who are just researching can receive helpful resources until the timing is right.

Where should I place this questionnaire?

Link it from your website's work-with-me page, your booking confirmation, or your email signature. Asking prospects to complete it before a discovery call gives you context and filters out people who are not ready yet.

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