E-commerce Development Quote Request Form Template

A project intake for agencies and freelance developers that collects platform, catalog size, payments, shipping, integrations, design needs, timeline, and budget before you price an online store build.

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Pricing an online store build is hard when the first message from a prospect is a single line asking how much a website costs. Product count, payment methods, shipping rules, and integrations can change the effort by weeks. This quote request form collects those details up front, so agencies and freelance developers can send a realistic estimate instead of a vague range.

It opens with contact details and an optional link to the current site, then asks what kind of project it is and which platform the client prefers. From there it covers catalog size and product variants, payment gateways, multi-currency and tax needs, shipping options, inventory tracking, extra features, third-party tools, design requirements, content and SEO help, timeline, and budget. The order follows how most developers think through scope: the store first, then operations, then the commercial details.

Most questions use clear multiple choice or yes and no answers, which keeps a long scoping form manageable. When a prospect says they need to sync inventory and orders across sales channels, a follow-up asks which marketplaces to connect, and everyone else skips it. The form does not calculate a price; it gives you the inputs to build one.

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Frequently asked questions

Who should use this e-commerce quote request form?

It suits web agencies, freelance developers, and studios that build online stores on Shopify, WooCommerce, or custom stacks. Anyone who prices projects based on scope will get more useful leads from it than from a basic contact form.

Does the form calculate a quote automatically?

No. It collects the scope details you need to price the work yourself, such as product count, integrations, and design requirements. Many teams review the submission and reply with an estimate or book a short call to confirm details.

How does the marketplace question work?

The form first asks whether the client needs marketplace or sales channel synchronization. Only people who answer yes see the follow-up asking which marketplaces they sell on, such as Amazon, Etsy, or TikTok Shop. Everyone else moves straight on.

Can I change the platform list to the ones I build on?

Yes. Edit the platform options to match the stacks your team supports, and remove any you do not work with. Keeping a not sure option is useful because many clients want a recommendation.

Why does the budget question come near the end?

Prospects tend to answer budget questions more honestly after they have described their project in detail. Placing it late also lets you compare their expectations with the scope they just outlined before you reply.

Which questions are optional?

Phone, the website link, extra features, third-party integrations, the mobile app, content, SEO, and maintenance questions, and the closing details field are optional. You can relax more questions if you want a shorter first step and plan to cover the rest on a discovery call.

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