Boutique Hotel Guest Preferences Questionnaire Template

A pre-arrival questionnaire for boutique hotels and inns that learns each guest's travel style, room comfort needs, service preferences, dining habits, and special occasions before check-in.

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Small hotels compete on the details: the right pillow, a quiet room for a light sleeper, a restaurant suggestion that fits the mood of the trip. This questionnaire collects those preferences before arrival, so your team can prepare the room and plan touches that feel personal rather than generic.

Guests start with their name, email, an optional reservation number, and arrival date. The form then explores the trip itself, including its purpose, the preferred pace, whether the guest is an early bird or a night owl, and how adventurous they feel. Room comfort questions cover temperature, pillows, sleep sounds, lighting, and scents, followed by how much interaction and service the guest wants, breakfast style, concierge interests, ways to unwind, dietary needs, and a favorite design aesthetic.

The tone is light and conversational, closer to a quick quiz than an intake form, which helps guests enjoy filling it out. When a guest says they are celebrating a special occasion, a follow-up invites them to share the details so you can plan a surprise or a small gesture. Guests who are not celebrating never see it.

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Frequently asked questions

When should guests receive this questionnaire?

Send it with the booking confirmation or a few days before arrival. That gives housekeeping and the front desk time to prepare pillows, room temperature, and amenities before check-in.

Is this a personality test?

It borrows the playful feel of a personality quiz, but it does not assign a type or score. Every answer maps to something your team can act on, such as room setup, service style, or concierge suggestions.

How does the special occasion question work?

Guests first say whether they are celebrating something during their stay. Only those who answer yes see a follow-up asking about the occasion, such as a birthday, anniversary, or honeymoon.

Can I adapt the options to my property?

Yes. Edit the pillow choices, breakfast options, and concierge interests so they match what your hotel actually offers. Removing options you cannot deliver avoids setting expectations you cannot meet.

Who on my team should see the responses?

Front desk and guest relations staff usually review answers first. Room comfort details go to housekeeping, dietary needs to the kitchen, and concierge interests to whoever plans recommendations and reservations.

Does the form work for vacation rentals or bed and breakfasts?

It does. The questions about sleep, comfort, dining, and local recommendations apply to any small hospitality business. You may want to drop the reservation number question if you do not use booking references.

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