Coaching Program Readiness Assessment Template

A client readiness assessment for coaches that asks prospects about their goals, commitment, weekly time, budget, and preferred start date before a discovery call.

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About

Coaches spend a lot of time on discovery calls with people who are curious but not ready to start. This readiness assessment gives prospects a structured way to describe where they are before you meet, so you can prepare for the conversation and keep your calendar for the people most likely to commit.

The form opens with name and contact details, then moves into the coaching itself: the area the person wants to work on, how clear their goal is on a 1 to 10 scale, one concrete outcome for the next few months, and what has held them back so far. Later questions cover commitment level, weekly time available, monthly investment range, financial readiness, preferred start date, program length, and whether they make the decision alone. Budget and timing come after the goal questions because people answer them more honestly once they have described what they want to change.

Only people who say they have worked with a coach or mentor before see a follow-up about what that experience was like, so first-timers are not asked to explain something they have not done. The closing questions invite concerns about coaching and ask how the person found you, which gives you a talking point for the call and a simple view of which referral sources bring in ready clients.

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Frequently asked questions

Who is this coaching readiness assessment for?

It suits life, career, business, and wellness coaches who want to qualify prospects before booking a discovery call. Coaching practices with several coaches can use it the same way to decide who should take each new lead.

How do I use the answers to qualify leads?

Read commitment level, weekly time, investment range, financial readiness, and start date together. A prospect who is ready to invest, has a few hours a week, and wants to start within a month is usually worth a call this week. Someone who is just researching may be better served by a follow-up email and a resource or two.

Can I change the investment ranges to match my pricing?

Yes. Edit the monthly investment options so they reflect your actual packages, and keep a not sure option so people do not abandon the form when none of the ranges fit. You can adjust the program length choices the same way.

Why does the previous coaching question only appear for some people?

The follow-up about past coaching experience is shown only when someone answers yes to having worked with a coach or mentor before. People who are new to coaching skip it, which keeps the form shorter for them.

Should the phone number be required?

It is optional by default because many prospects prefer email at this early stage. If you always confirm discovery calls by phone, make it required and add a short note explaining why you need it.

Where should I share this assessment?

Link it from your booking page, website, social profiles, or the end of a workshop or webinar. Placing it before your scheduling link means you have read the answers before every discovery call.

Is the form too long for prospects to finish?

It has around twenty questions, but most are quick multiple choice answers and only two require written answers. If your audience is earlier in their decision, make the closing questions optional or remove the program length question.

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