This e-commerce conversion diagnostic form is designed for store audits, conversion reviews, and lead qualification before an optimization project begins. It gathers the core performance and UX signals that usually shape an actionable diagnosis, including traffic volume, current conversion rate, checkout complexity, guest checkout availability, mobile shopping experience, and product page speed.
The template also helps you surface common revenue leak indicators early. Questions about cart abandonment and abandoned cart recovery make it easier to understand whether drop-off is tied to checkout friction, weak follow-up, or broader site experience issues. That gives you a clearer starting point for prioritizing recommendations instead of relying on vague intake notes.
Because the questions are structured and specific, responses are easier to compare across stores, clients, or campaigns. You can use the form as a pre-call assessment, a consulting intake, or a lead generation form for agencies and e-commerce teams that want better discovery before proposing conversion improvements.
