Every cancellation carries information you cannot get anywhere else. This short exit survey asks departing subscribers for their main reason for leaving, a quick rating of their overall experience, and one open question about what would make the product better.
The reasons cover the most common causes of churn, including low usage, price, missing features, no longer needing the service, and switching to an alternative. If someone chooses Other, a text field appears so they can explain in their own words. Everyone else sees only the questions that apply to them.
Everything fits on a single page, which matters when people are on their way out and have little patience for long forms. Link to it from your cancellation confirmation email or the last step of your cancellation flow, then review the reasons regularly to spot patterns before they grow.
