Content strategy roles blend several disciplines, and a portfolio alone rarely shows whether someone understands all of them. This knowledge assessment gives hiring managers, agencies, and team leads a consistent way to check how candidates or new hires think about search, writing for interfaces, and keeping a content library healthy.
After name, email, and current role, the questions move through five areas. SEO questions cover keyword research, search intent, on-page priorities, diagnosing a ranking drop, and schema markup. UX writing questions look at error messages, button microcopy, alt text, and when to use second person. Content audit questions ask how to handle outdated posts that still earn links, which metrics matter, what content rot is, and how to present findings to stakeholders.
The final sections cover information architecture, including card sorting, navigation depth, taxonomy, and polyhierarchy, and editorial planning, including calendar inputs, trending topics, content mapping, and what to do when resources fall short. Many questions are realistic scenarios rather than definitions, so the answers show judgment as well as vocabulary. Compare responses with your answer key, then use the gaps to shape interview questions or a training plan.
