Not every donor responds to the same appeal. Some give because of a moving story, others want data on outcomes, and some prefer to stay anonymous. This assessment helps nonprofit fundraisers and development teams understand what drives each supporter, so appeals, thank-you notes, and updates feel personal.
Supporters share a first name and email, then answer questions about what motivates them to give, what matters most when deciding to donate, and how they like to stay connected. The assessment also asks how they feel about public recognition, their usual giving style, ways they would like to be involved beyond money, and the content they find most valuable. Later questions cover reactions to urgent appeals, the importance of value alignment and personal connection, preferred contact frequency and channels, and how long they have supported the cause.
Each question has a short set of clear choices, plus two quick ratings, so the experience feels like a friendly survey rather than a sales pitch. An optional final question lets donors add anything else in their own words. Development teams can then segment supporters by motivation and communication preference and plan stewardship around what each group values.
