Product market fit is hard to read from usage charts alone. A widely used benchmark asks users how they would feel if they could no longer use your product and treats 40 percent or more answering very disappointed as a strong signal. This survey opens with that question so you can follow the number from the first response.
The next pages build context around the score. Respondents say whether they have already recommended you, how they first discovered the product, and what they would use instead if it disappeared. Open questions then ask who would benefit most, what the main benefit is, and how the product could improve.
If someone picks Other as their discovery channel, a short follow-up appears so they can name it, while everyone else moves straight on. The quick choice questions come first and the written answers are saved for the end, when respondents are already engaged and more willing to explain their thinking.
