Feature Bundling and Pricing Preferences Survey Template

Product managers, founders, and growth or pricing teams at SaaS companies get the most from it. It works well before a packaging change, when planning a new tier, or when you want to compare what different customer segments are willing to pay.

After a respondent picks a packaging approach, the survey asks why that specific approach appeals to them, so they see only one follow-up. A question about API use appears only for people who need API access, and the email field appears only for those who agree to be contacted.

Yes, if you want a full picture. The current plan question lets you segment results later, so you can compare how free-plan users, small teams, and enterprise accounts value bundles and price points.

You should. The spend and bundle price bands are examples in monthly dollar amounts, so adjust them to sit around your real price points and add or remove ranges to get a useful spread in the answers.

Yes. The company name is optional, and the email field appears only when a respondent agrees to a follow-up. People who skip those fields can still share their views on packaging and pricing.

Most respondents finish in five to eight minutes because the required questions are multiple choice or a quick rating. The open text questions are optional, so busy customers can skip them and still submit useful answers.

Group responses by role, company size, and current plan, then look for patterns in preferred packaging, acceptable price ranges, and dealbreakers. Must-have feature lists are especially useful for deciding what goes in an entry plan versus a higher tier.