NPS Survey Template

A short Net Promoter Score survey that asks the 0 to 10 recommendation question, the reason behind the score, and what to improve first. Use it after a purchase, at renewal, or on a regular schedule to track customer loyalty.

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Created by Fomr Team

Last updated November 3, 2026

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This NPS survey asks the standard Net Promoter Score question: how likely is someone to recommend you to a friend or colleague, on a scale from 0 to 10. Scores of 9 and 10 are promoters, 7 and 8 are passives, and 0 to 6 are detractors. Your NPS is the percentage of promoters minus the percentage of detractors.

The score alone tells you where you stand, not why. The second question asks for the main reason behind each score, and the third asks what to improve first, so detractor feedback turns into a short list of fixes.

Keep the survey this short. Three questions take under a minute, which keeps completion high and gives you enough responses for a reliable score. Paste your results into the free NPS calculator on fomr.io to get your score and sort open-ended comments into themes.

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Frequently asked questions

What is an NPS survey?

An NPS survey asks customers how likely they are to recommend your company, product, or service on a scale from 0 to 10. The answers sort respondents into promoters (9 to 10), passives (7 to 8), and detractors (0 to 6).

How do I calculate NPS from the responses?

Subtract the percentage of detractors from the percentage of promoters. The result ranges from -100 to 100. You can paste your counts into the free NPS calculator on fomr.io to get the score instantly.

Why does this template ask for a reason after the score?

The score shows how loyal customers are, but not why. The follow-up question tells you what drives promoters and what frustrates detractors, which is the part you can act on.

When should I send an NPS survey?

Common moments are a few weeks after purchase or onboarding, before a renewal, and on a regular quarterly schedule. Sending it at the same point each time makes scores comparable over time.

How many responses do I need for a reliable NPS?

It depends on your customer base and how precise you need the score to be. As a rough guide, a few hundred responses give a stable score for a large customer base. The sample size calculator on fomr.io gives an exact number.

Can I customize the questions?

Yes. You can reword the recommendation question for your product, change the improvement options, or add a follow-up email field so you can reach out to detractors.

NPS Survey Template

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