Create a survey

Surveys help you gather feedback from your audience. This guide walks you through creating a multi-page survey using different question types including ratings, multiple choice, and open-ended questions.

What you’ll build

By the end of this guide, you’ll have a survey with:

• Welcome page with introduction
• Multiple pages for organized questions
• Various question types (rating, multiple choice, open-ended)
• Navigation between pages
• Thank you page with confirmation

Time to complete: 15-20 minutes

Planning your survey

Before building, consider:

• Goal: What do you want to learn?
• Audience: Who will take this survey?
• Length: How many questions are reasonable?
• Question types: What formats best capture the data you need?

For this guide, we’ll create a customer satisfaction survey.

Step 1: Create a new form

1. Log in to your Fomr dashboard

2. Click the New form button

3. You’ll see an empty form canvas

Step 2: Create the welcome page

Start with an introduction to set expectations:

1. Drag a Text component onto the canvas

2. Set the content to introduce your survey:

   Customer Satisfaction Survey
   
   Thank you for taking a few minutes to share your feedback.
   Your responses help us improve our products and services.
   
   This survey takes about 3-5 minutes to complete.

3. Set the variant to Heading for the title portion

4. Add Page Actions with a “Start Survey” or “Next” button

Step 3: Add page 2 - overall satisfaction

Create a new page for satisfaction questions:

1. Add a new page to your form (click the + to add a page)

2. Drag a Text component and add “Overall Experience” as a section header

3. Add a Rating component:

   • Label: “How satisfied are you with our product overall?”
   • Max stars: 5
   • Required: Yes

4. Add a Linear Scale component:

   • Label: “How likely are you to recommend us to a friend or colleague?”
   • Max value: 10
   • Low label: “Not at all likely”
   • High label: “Extremely likely”
   • Required: Yes

5. Add Page Actions for navigation

Tip

The “likelihood to recommend” question is the Net Promoter Score (NPS) format, a standard metric for measuring customer loyalty.

Step 4: Add page 3 - specific feedback

Add questions about specific aspects:

1. Add a new page

2. Add a Text component: “Product Feedback”

3. Add a Multi Choice component:

   • Label: “Which feature do you use most often?”
   • Options: List your main features
   • Required: Yes

4. Add a Checkboxes component:

   • Label: “What do you like most about our product? (Select all that apply)”
   • Options: Ease of use, Features, Price, Support, Reliability, etc.
   • Required: No

5. Add a Matrix component:

   • Label: “Please rate the following aspects:”
   • Rows: Quality, Value, Support, Ease of use
   • Columns: Poor, Fair, Good, Very Good, Excellent
   • Required: Yes

6. Add Page Actions

Step 5: Add page 4 - open-ended feedback

Give respondents space to share detailed thoughts:

1. Add a new page

2. Add a Text component: “Your Thoughts”

3. Add a Long Answer component:

   • Label: “What could we do to improve your experience?”
   • Description: “Your feedback helps us prioritize improvements”
   • Required: No

4. Add another Long Answer component:

   • Label: “Is there anything else you’d like to share?”
   • Required: No

5. Add Page Actions with Submit button

Step 6: Add the thank you page

Create a completion screen:

1. Add the Thank You component after the last page

2. Set the title: “Thank you for your feedback!”

3. Set the message: “Your responses have been recorded. We truly appreciate you taking the time to help us improve.”

4. Choose the Animated icon

5. Optionally toggle Confetti on

Step 7: Review your survey structure

Your survey should now have this structure:

Page	Content
Page 1	Welcome/Introduction
Page 2	Overall satisfaction (Rating, NPS)
Page 3	Specific feedback (Multi choice, Checkboxes, Matrix)
Page 4	Open-ended questions
Thank You	Completion message

Step 8: Customize the design

Make your survey visually appealing:

1. Click the Design tab

2. Choose a theme that matches your brand

3. Set your primary color

4. Consider adding a subtle background

5. Adjust form width to Medium or Large

Step 9: Configure settings

1. Click the Settings tab

2. Enable Email notifications to get alerted on new responses

3. Consider enabling Auto-jump for a smoother experience (optional)

Step 10: Preview and test

1. Click Preview to test your survey

2. Go through every page as a respondent would

3. Test all question types

4. Verify the thank you page displays correctly

5. Check that navigation works smoothly

Step 11: Publish and share

1. Click Publish to make your survey live

2. Click Share to get your survey link

3. Distribute via email, social media, or embed on your website

Survey best practices

Keep it focused. Stick to questions that directly support your survey goal.

Respect time. Tell respondents how long the survey takes and stick to it.

Mix question types. Use a variety of formats to keep respondents engaged.

Make most questions optional. Required questions can frustrate respondents and lead to abandonment.

Start easy. Begin with simple questions before asking for detailed feedback.

End positively. Thank respondents and let them know their feedback matters.

Test thoroughly. Take your own survey multiple times before sharing.

Analyzing results

After collecting responses:

• Review individual responses in your dashboard
• Look for patterns in ratings and selections
• Read open-ended responses for qualitative insights
• Calculate your NPS score (% Promoters - % Detractors)
• Export data for deeper analysis if needed

Next steps

• Learn about multi-page forms
• Collect customer feedback